Search Engine Optimization

When was the last time you put forth minimal effort on a project and experienced results which exceeded your expectations?

If you think your website needs SEO (Search Engine Optimization) because of poor pagerank, one or more of the following probably apply:

You failed to utilize keyword research tools prior to writing the website content.

You failed to consider robot behavior while writing the website content.

Text content is generally inadequate given extreme competition in a hostile market environment.

Your competitors already built dozens of robot friendly websites using similar content and better techniques.

Key words and phrases do not occur often enough in text content.

HTML tags are misused (or under-utilized): META, TITLE, H1, H2, H3, STRONG, EM.

Javascript/Ajax/Web 2.0 methods are used to display content (most robots ignore Javascript).

Flash is used to deliver content (robots don't process Flash).

Deceptive (Black Hat) techniques were employed when pages were assembled (robots are not dummies).

No unrelated websites which display quality content provide links back to your site (blog often).

You spent less than a few thousand dollars on your website (garbage in, garbage out).

You paid someone to build your site and they farmed out the work to someone on CraigsList.org who doesn't care about your success.

You put minimal effort into your website (in terms of providing adequate compelling text content using researched key words).

Hypothetically, the ugliest web page on Earth can achieve a #1 pagerank position using compelling text content which is properly researched in advance and then well executed in terms of HTML markup. Graphic images are optional.

SEO It's been calculated that if all the material published on the Internet each year was printed on paper, the result would be 12 stacks of paper reaching to the Moon. This is making it increasing difficult for web developers to achieve and maintain a web site's dominant rank with the major search engines.

Each of us has dreams, goals, and aspirations for our websites. Through careful planning and deployment of your web site, Doug Hockinson hopes to assist you in attaining your professional and work related goals by providing a search engine friendly web site with outstanding page rank.

Web sites that are thoughtfully prepared, carefully executed, and updated periodically can often dominate search engine results for specific keyword phrases. Web sites that are thrown together on a low budget, simply to have a web presence, are unlikely to succeed against overwhelming competition on the Internet.

Other web sites that rarely dominate search results are those that over-use images and Flash to deliver their message. Without a substantial amount of text on the page, graphic-driven sites rarely achieve or maintain the desired search engine optimization.

Given that search engines are voraciously prowling the Internet 24 hours a day in search of new content, compelling reasons exist to update web site content on a regular basis. This has given rise to a variety of web content management systems which facilitate editing the site's content online, in real time.

One of the most popular development concepts includes using a MySQL™ database along with PHP scripting language, hosted on fast and stable Linux servers. When a dynamic web page is requested, PHP can instantly process data retrieved from MySQL™, blend the data with images and the HTML page layout, compress the entire package to reduce download time, and send it to the user's web browser in a matter of milliseconds.

Dynamic, PHP-driven content is important for a number of reasons. With data compression enabled, the download time for an optimized PHP page is about one-third the download time of a comparable HTML page. More importantly, the search engines appear to prefer dynamic content (web pages created on-the-fly) over static HTML pages.

Getting Recognized on the Web

A great deal of Search Engine Optimization information on can be gathered by visiting SearchEngineWatch.com.

If you expect your web site to generate additional income for your business, you will need to promote the site. Otherwise, it becomes like a grain of sand on the beach and may not produce the desired results. Collecting high quality incoming links to your site is very important, as are a lot of other issues.

There are a few business categories that are a tough nut to crack in terms of obtaining a consistently high page rank with the search engines. If your existing web site is not producing the desired results, call me. In most but not all cases, I can re-work the content from your existing site, put it online under a new domain name in 2-3 days, and produce the results that you're seeking. Such as making your telephone ring with sales inquiries, or reducing the amount of time that you currently waste while manually disseminating information to prospective and/or existing clients. Being more interested in the long term well being of my clients than the fast buck, if I don't think I can find a way to increase your web site traffic and your bottom line, I'll tell you that up front. Having been self-employed for most of the past 35 years, I have quite a bit of experience to offer in the arena of small business development.

There are things that can be done using dynamic web sites that can't be accomplished using static HTML pages. For instance, dynamic web pages are created on demand and therefore much fresher than HTML pages created months ago, and the search engines prefer fresh content. A side benefit of using a PHP driven content management system is that data can be compressed before it's sent to the web browser, reducing download time by about two-thirds.

Your website needs to contain original content. Google kills 250,000 search links a week.

PHP Form Generator for MySQL™ MyISAM type tables